Content Amplification Podcast
The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list. This podcast is Sponsored By eWebinar.com To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
S15 E156 · Fri, February 21, 2025
How Businesses Can Use YouTube for Lead Generation | Expert Tips from Nate Woodbury
Are you a business owner struggling to make YouTube work for you? In this episode, Nate Woodbury shares powerful insights on how businesses can use YouTube to generate leads, build authority, and grow their brand—without chasing viral views. 🔹 Key Topics Covered: ✔️ Why traditional YouTube advice doesn’t work for business owners ✔️ The difference between creating a YouTube business vs. using YouTube for business ✔️ How to rank on YouTube search using "The Leaf Strategy" ✔️ Ideal video length, production tips, and what NOT to do ✔️ How to structure your channel for long-term success 💡 Resources Mentioned: 📌 Free Webinar on "The Leaf Strategy" → TheLeafStrategy.com 📌 Nate’s Website → BeTheHeroStudios.com 📌 Recommended Keyword Research Tool → HeroKeywordTool.com 🔔 Subscribe for more expert marketing insights! #YouTubeMarketing #LeadGeneration #ContentStrategy #NateWoodbury #SEO #SmallBusinessMarketing
S15 E155 · Fri, January 03, 2025
The Final Episode
After 155 episodes, it’s time to close this chapter. In this heartfelt final episode, I reflect on the journey of The Content Amplification Show —from its start in November 2019 as a solo podcast to its evolution with incredible guests, co-hosting periods, and countless lessons. This isn’t goodbye to amplifying content, but rather a pivot to focus on a new passion: marketing automation. I’m retiring this show to give my full attention to The Automation Show , where I’ll dive deep into tools, strategies, and systems to help businesses streamline and grow. I share why this shift aligns with my business journey, how content creation will look moving forward, and how automation and amplification can work together to create even greater impact. CHECK OUT THE NEW SHOW - https://pod.co/theautomationshow SUBSCRIBE ON YOUTUBE https://www.youtube.com/bluecowmarketing If you’ve been a listener, a guest, or part of this journey in any way—thank you. Your support has meant everything. The episodes will remain available for you to revisit, and I hope you’ll join me in this new chapter by subscribing to The Automation Show . Links to the new podcast and YouTube channel are in the show notes. Thank you for being part of this incredible journey. Here’s to new beginnings!
S15 E154 · Fri, November 08, 2024
Unlocking Emotional Connections: Why Your Customers Really Buy
In this episode, Shaun chats with Chantal Cornelius, founder of Apple Tree Marketing, to dive deep into the emotional side of marketing and why it’s the key to building strong customer relationships. Chantal shares insights from her decades of research into what drives buying decisions—hint: it’s more than just a product or service! Together, they explore why connecting with your customers on an emotional level creates loyalty that lasts. From understanding the emotional motivators behind buying decisions to building trust at every step of the customer journey, Chantal offers actionable strategies for making meaningful connections with your audience. Tune in to learn: How to uncover what really matters to your customers The power of emotional language in marketing Tips for aligning your sales and delivery teams to create consistent customer experiences Why focusing on retention can be more valuable than chasing new clients LinkedIn: https://www.linkedin.com/in/chantalcornelius/ Take the Test: https://appletreeuk.com/Take-the-Test/
S15 E153 · Fri, November 01, 2024
From Hobby to Profitability – Turning Passion into a Sustainable Business with Jacqueline of Behind the Design Co.
In this episode, Shaun sits down with Jacqueline from Behind the Design Co., who shares her transformative journey from a 15-year corporate marketing career to helping creative entrepreneurs build profitable businesses. Jacqueline opens up about her pivot from marketing into interior design and how her experience in both industries inspired her to create a unique program for entrepreneurs who want to turn their hobbies into sustainable businesses. Listen in as Jacqueline reveals her three-pillar framework for success: Mindset Mastery: Why understanding your mindset and overcoming hidden mental blocks can be the game-changer for business growth. Systemizing for Success: How establishing systems and processes can prevent burnout and help solopreneurs work smarter, not harder. Building Supportive Habits: The small but powerful habits that keep businesses running smoothly and allow entrepreneurs to scale. Jacqueline shares practical advice on how to focus your marketing efforts, the power of asking for help, and tips on creating an exceptional client experience. Whether you’re just starting out or feel stuck in your business, this episode is packed with actionable strategies to help you grow with intention. Website: https://www.behindthedesignco.com Instagram: https://www.instagram.com/behindthedesignco/ LinkedIn: https://www.linkedin.com/company/behind-the-design/
S15 E152 · Fri, October 25, 2024
Balancing Business and Marriage: Amy and Tim’s Journey in Network Marketing
In this episode, host Shaun Whynacht sits down with Amy and Tim, a husband-and-wife duo who have achieved incredible success in the world of network marketing. Together, they’ve built a multi-million dollar business while navigating the unique challenges of working as a couple. From Amy’s early struggles in network marketing to the pivotal moment that sparked their rise to the top, this episode covers their entire journey. You’ll hear how they balanced family life with growing a business, how Tim went from skeptic to supporter, and why they recently decided to take the risk of leaving their established company to start fresh with Farmasi . Plus, Amy and Tim share their top tips for anyone looking to break into network marketing or find success in their own entrepreneurial ventures. Key Takeaways : What network marketing is and how it works. The struggles Amy faced in her early years, and what eventually led to her breakthrough. Tim’s transition from doubting husband to supportive partner and full-time business collaborator. The importance of believing in the products you sell and understanding your compensation plan. Tips for balancing marriage, family, and a growing business. Why they recently left their successful company to start a new journey with Farmasi . Timestamps : [00:00] Introduction to the episode and Amy and Tim’s background. [02:00] What is network marketing? Amy and Tim explain. [07:30] Amy’s 17-year journey in network marketing before her breakthrough. [11:00] Tim’s initial doubts and how Amy’s growing success changed his perspective. [14:30] Keys to success in network marketing: belief in the product, knowing the comp plan, and setting boundaries. [18:00] Balancing work and personal life: How Amy and Tim manage marriage and business. [23:30] Why they left their established company for a new opportunity with Farmasi . [28:00] Advice for anyone looking to get started in network marketing. [30:00] Closing thoughts and where to find Amy and Tim online. Resources Mentioned : Tim and Amy’s Website
S15 E151 · Fri, October 18, 2024
Are You Maximizing LinkedIn for Business Growth?
In this insightful episode, Shaun Whynacht sits down with LinkedIn expert Scott Aaron to explore how professionals can maximize the power of LinkedIn for client acquisition, lead generation, and business growth. Scott shares his personal journey from running health clubs to becoming a LinkedIn authority, helping professionals leverage the platform for organic growth. With over a decade of experience, Scott breaks down the key steps to optimizing your LinkedIn presence and building meaningful connections without overwhelming your audience with spammy tactics. Key Discussion Points : Scott’s Entrepreneurial Journey : From running health clubs to shifting into LinkedIn consulting, Scott shares how he found his niche. Why LinkedIn? : Scott explains why LinkedIn is a must-use platform for business professionals looking for organic growth and how it differs from other social platforms. Profile Optimization : The importance of SEO on LinkedIn and how optimizing your profile with the right keywords can help you stand out. Building the Right Network : Strategies for connecting with potential clients and power partners who will help expand your business. Messaging Without Pitch-Slapping : Scott emphasizes building authentic connections through thoughtful, personalized messaging, not just pitching from the start. Creating Value-Driven Content : Tips on how to educate and inform your audience through engaging content, and why consistent content creation is crucial. Engagement Tips : How to effectively engage with other people’s content on LinkedIn and build relationships through authentic interactions. Avoiding Common Mistakes : Scott highlights what not to do on LinkedIn, from using automated software to joining engagement pods that hurt your reputation. Actionable Takeaways : Optimize Your Profile : Embed relevant keywords throughout your profile to improve your search visibility on LinkedIn. Connect with Purpose : Focus on connecting with potential clients and power partners who align with your goals. Engage Authentically : Focus on building genuine relationships by engaging with others' content and being consistent with value-driven content creation. Resources Mentioned : Free LinkedIn Profile Optimizer Tool : Download Scott’s free tool to help you optimize your LinkedIn profile here . Upcoming Workshop : Scott’s free 5-day challenge, “Amateur to Expert in 5 Days on LinkedIn,” runs from November 4th-8th. Sign up here . Connect with Scott Aaron : LinkedIn: Scott Aaron W
S15 E150 · Fri, October 04, 2024
Leveraging Podcast Guesting for Business Growth with Jessica Rhodes
In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes , founder of Interview Connections , shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities, and business growth. Key Topics Discussed: The Overlooked Value of Podcast Guesting: Jessica explains how podcast guesting is not just about reaching a wide audience but also about building relationships with podcast hosts who are often fellow business owners. Starting with Guesting Before Hosting: She advises aspiring podcasters to begin by guesting on other shows to gain experience and confidence before launching their own podcast. Building Genuine Relationships with Hosts: Jessica emphasizes the importance of connecting with podcast hosts before and after the interview to nurture valuable professional relationships. Strategies for Providing Value Without Being Salesy: Learn how to share your expertise and stories in a way that provides value to listeners without turning the conversation into a sales pitch. Choosing the Right Podcasts to Appear On: Insights on selecting podcasts that align with your target audience and business goals to maximize the impact of your guest appearances. The Long-Term Benefits of Podcast Guesting: Jessica discusses how podcast episodes serve as evergreen content that can continue to generate leads and opportunities long after they are published. Guest Bio: Jessica Rhodes is the founder and CEO of Interview Connections , the first podcast booking agency established in 2013. With over a decade of experience in the podcasting industry, Jessica has helped hundreds of entrepreneurs leverage podcast guesting to grow their businesses. She started her entrepreneurial journey as a virtual assistant and quickly saw the potential of podcast guesting as a networking and marketing tool. Connect with Jessica: Website: interviewconnections.com LinkedIn: Jessica Rhodes on LinkedIn (Note: Insert actual LinkedIn URL if available) Actionable Takeaways: Focus on Building Relationships: Remember that podcast hosts are valuable connections who can lead to new opportunities beyond the episode. Prepare Your Messaging: Have a clear understanding of your topics and the value you bring to ensure each guest appearance is impactful. Invest in Quality Equipment: Good audio and video quality can enhance your professionalism and the overall success of your guest appear
S14 E149 · Fri, September 27, 2024
Turning Adversity into Opportunity – the Power of 'Why' in Business
In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.” Connect on Instagram: https://www.instagram.com/your_motivationalcoach After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or let adversity win. They chose to thrive. We dive into: The importance of defining your 'why' in business and life How Bernadine launched multiple ventures, including a gratitude journal and a coaching business Strategies to overcome self-doubt, fear, and uncertainty when pursuing your goals Why gratitude is essential for success and growth Whether you're an entrepreneur, business leader, or someone navigating a major life change, this episode is packed with motivation, actionable advice, and real-world strategies to help you turn obstacles into opportunities. Tune in to hear how Bernadine transformed adversity into opportunity and learn how you can do the same.
S14 E148 · Fri, August 02, 2024
Choosing the Right Pricing and Contract Models for Your Agency
Host: Shaun Whynacht Guest: Marcel Petitpas, CEO of Parakeeto In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients. Episode Highlights: Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves its clients effectively. Marcel’s Background: Marcel shares his journey from running a virtual real estate tour agency to becoming an expert in agency profitability, highlighting his experiences and lessons learned along the way. Different Pricing Models: Marcel outlines four main categories of pricing models for agencies: Time and Materials Billing: Selling hours, days, weeks, or months. Abstracted Versions of Time-Based Billing: Broader time horizons or larger buckets of team rates. Flat Rate Pricing: Fixed costs for specific deliverables. Value-Based Pricing: Pricing based on the value or performance outcomes delivered to clients. Utility of Time and Materials Billing: Marcel explains situations where time and materials billing is beneficial, especially for high-risk or undefined scope projects. Indicators for Changing Pricing Models: Signs that an agency might need to adjust its pricing model, such as consistently going over budget or the methodology used conflicting with the pricing structure. SaaS-Based Service Agencies: Insights on how agencies offering SaaS products should approach pricing, including the importance of considering pass-through costs and understanding agency gross income. Future Trends in Agency Pricing: Marcel shares his observations on the increasing complexity of pricing models in smaller firms and the importance of internal specialization for future agency success. About Parakeeto: Marcel discusses his company, Parakeeto, which provides software and services to help agencies measure and improve profitability through actionable insights based on operations data. Resources Mentioned: Parakeeto Website On Pricing Models: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/ Toolkit: <a href="http://parakeeto.com/toolkit?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Content+Ampli
S14 E147 · Fri, July 05, 2024
Marketing is Easy, People are Lazy: Nathan Yeung Take on Streamlining Business Growth
In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey from finance to running a successful marketing firm. We dive into practical strategies for understanding customer touchpoints, leveraging SEO, and preparing for the AI-driven future of marketing. Whether you're a seasoned marketer or a small business owner, Nathan's insights will help you make your marketing function work efficiently and effectively.
S14 E146 · Fri, May 31, 2024
Podcasting Unpacked: Inside Tips with Jeremy Slate
In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show effectively. Whether you’re looking to start a podcast or improve your current one, Jeremy’s insights are invaluable. Key Topics Discussed: Jeremy’s Background: • Transition from teaching to podcasting. • Founding Command Your Brand in 2016. • Early success in podcasting and the growth of the industry. Starting a Podcast Today: • Importance of niching down. • The necessity of a long-term commitment. • Adapting to changes in the podcasting ecosystem. Podcast Formats and Business Integration: • Different formats and their benefits. • Aligning your podcast with your business model. • Creating content that provides value to listeners. Ideal Podcast Length: • Factors influencing podcast length. • Adapting to listener preferences and habits. • Using surveys to determine optimal episode duration. YouTube and Podcasting: • Leveraging YouTube for podcast discoverability. • Setting up and optimizing video podcasts on YouTube. • The benefits of live streaming episodes. Essential Equipment and Setup: • Jeremy’s recommended gear and setup. • Importance of audio quality and background noise reduction. • Lighting tips for video podcasts. Being a Great Podcast Guest: • Finding the right niche shows. • Crafting your message for maximum impact. • Effective outreach strategies for securing guest spots. Promoting Your Podcast: • Effective video optimization techniques. • Utilizing tools like Taja.ai, VidIQ, and Video.ai. • Strategies for promoting episodes across social platforms. Command Your Brand Services: • How Command Your Brand helps clients get on shows and produce podcasts. • The ideal client profile for their services. Special Offer: Visit CommandYourEmpire.com to access a free resource packed with PR tips, podcasting insights, and tools to help you boost your company’s visibility and success. This comprehensive guide is an excellent starting point for anyone looking to dive into podcasting or enhance their current efforts.
S14 E145 · Mon, May 27, 2024
AI in Business: The Human Touch vs. Efficiency
Hey I had a really interesting chat with a potential client about the role of AI and automation in business. We got into whether AI can ever replace the human touch and how businesses can find that sweet spot between being efficient and staying personal. I brought up some great points and shared a practical example of how tools like ChatGPT can make tasks like proposal writing a breeze, saving time without sacrificing quality. By the end of our conversation, we were weighing the downsides of using AI in business, but it was clear how much more productive and cost-effective these technologies can make us. Here’s a quick breakdown of what we covered: 00:00 A Realization Moment: The Impact of Words 00:27 The Old School vs. AI Debate 01:09 The Practicality of AI in Business Operations 02:18 AI's Efficiency in Task Management 03:50 A Personal Experience: AI Transforming Business Proposals 05:03 The Unmatched Speed and Precision of AI in Business 06:25 Reflecting on the AI Advantage I hope you enjoy the episode and find some useful takeaways for your own business.
S14 E144 · Sun, May 12, 2024
Haunts and Business: The Soul Seekers' Paranormal Journey
In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal. 00:00 Meet the Soul Seekers: Unveiling the Paranormal 00:36 The Origins and Evolution of Soul Seekers Paranormal 02:52 Exploring the Paranormal: Techniques and Experiences 03:39 Discovering Psychic Abilities and Spiritual Journeys 09:40 Engaging the Skeptics: Challenges and Triumphs 15:32 Strategic Moves: Social Media and Community Engagement 20:09 The Power of TikTok in Sharing Paranormal Stories 23:56 Upcoming Events and Seeking Sponsorships 28:10 A Heartfelt Paranormal Experience: The Henley House 33:13 Final Thoughts and Future Plans Links of Reference: Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here) Facebook Page for Soul Seekers Paranormal
S14 E144 · Fri, April 26, 2024
Haunts and Business: The Soul Seekers' Paranormal Journey
In this episode, hosts Amy and Tanya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tanya's psychic medium skills and Amy's empathic sensitivities with technical equipment to connect with spirits. The duo also discusses their journey into recognizing their abilities, the positive and healing aspects of their investigations, and their engagement with the community through events, a strong online presence on platforms like YouTube and TikTok, and personal encounters that deepen their understanding of the spirit world. The concluding part of the episode focuses on their efforts in funding their endeavors, including a notable upcoming investigation at the Hinsdale house, and invites others to join in on their exploration of the paranormal. 00:00 Meet the Soul Seekers: Unveiling the Paranormal 00:36 The Origins and Evolution of Soul Seekers Paranormal 02:52 Exploring the Paranormal: Techniques and Experiences 03:39 Discovering Psychic Abilities and Spiritual Journeys 09:40 Engaging the Skeptics: Challenges and Triumphs 15:32 Strategic Moves: Social Media and Community Engagement 20:09 The Power of TikTok in Sharing Paranormal Stories 23:56 Upcoming Events and Seeking Sponsorships 28:10 A Heartfelt Paranormal Experience: The Henley House 33:13 Final Thoughts and Future Plans Links of Reference: Youtube Channel for Soul Seekers Paranormal (You will find the Henley House Video Here) Facebook Page for Soul Seekers Paranormal
S14 E143 · Mon, April 22, 2024
Boost Your Meeting Productivity with AI Note-Takers
Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/ In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save valuable time and money for small business owners by ensuring they remain fully present in meetings without the distraction of note-taking. These AI tools can accurately record meeting discussions, questions asked, and action items needed, providing a summary shortly after the meeting concludes. The speaker shares a personal endorsement of Fathom, having used it for six months and observed a substantial positive impact on business operations. The recommendation extends to trying out AI note-taking tools to improve efficiency and customer experience, with a call to action for listeners to explore Fathom through the speaker's referral link. 00:00 Unlocking Efficiency with AI Note Takers 00:44 The Value of Time in Business 01:32 Enhancing Productivity with AI in Meetings 03:29 Introducing Fathom: A Game-Changing AI Tool 04:12 Real-World Benefits and Personal Experience 04:57 Making the Case for Fathom in Your Business 07:25 Conclusion and Invitation to Explore Fathom
S14 E142 · Sat, April 13, 2024
Embracing the Digital Shift: Jenny Stiven's Insights on Fandom Marketing and Audience Engagement
"Nobody knows Video Toaster—so I love it when someone does!" - Jenny Stiven Dive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey through the evolving landscapes of television and digital marketing. This episode is a treasure trove of insights for anyone looking to decode the secrets of audience loyalty and digital innovation. Whether you're a sci-fi geek or a marketing guru, tune in as we explore how passion, curiosity, and a touch of geekiness can transform the digital marketing playbook. Join us for a witty and insightful discussion that connects the dots between past gadgets and future strategies, proving that understanding your fans is not just good marketing—it's a superpower. https://linkedin.com/in/jennystiven on LinkedIn | @ jsstiven on X, IG & Threads | @geekwithgreyhair on TikTok
S14 E141 · Thu, March 28, 2024
Building Success Together: The Power of Mastermind Groups
Have you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own journey of initiating a local mastermind group, I shed light on the concept's potential to significantly amplify business growth and personal development. Throughout the episode, I explore the nuts and bolts of forming and sustaining a mastermind group, from its structure and meeting frequency to the crucial elements that make it effective. By sharing insights into commitment, accountability, and the collective pursuit of goals, I offer listeners a practical guide to creating a supportive space where challenges are addressed, and successes are celebrated together. Emphasizing the core values of confidentiality, trust, and authenticity, I advocate for creating an environment where members can openly share and be their authentic selves. This episode is not just a discussion; it's a call to action for small business owners, professionals, and anyone eager to elevate their business strategy through collaboration and shared wisdom. If you're ready to explore how you can drive meaningful progress and achieve your business aspirations by harnessing the power of a mastermind group, this episode is for you. Join me as we delve into the art of building success together, and discover how establishing your own mastermind group can be a game-changer for your business and personal growth.
S14 E140 · Mon, February 26, 2024
Nailing Your Business Reputation: From Google Searches to Glowing Reviews
Ever wonder what makes or breaks a business's reputation? It's more than just word of mouth; it's about managing your online presence meticulously. Today, we dove deep into the essence of reputation management and unraveled the layers that contribute to a shining business image. From ensuring your online information mirrors your real-world offerings to the importance of responsive communication across all platforms, we covered it all. 🔍 Key Takeaways: Reputation Management 101: It's not just about collecting good reviews; it's ensuring your digital footprint accurately represents your business. The Review Revolution: Why customer feedback on Google can be your best friend or your worst nightmare and how to steer towards the positive. The Communication Conundrum: How broken web forms and unmonitored social messages can tarnish your image faster than you think. Actionable Audit Advice: A step-by-step guide to auditing your online presence and ensuring every touchpoint leads to a positive experience. 📌 Homework for Every Business Owner: Within the next 24 hours, Google your business name and embark on a journey of refining your online presence. Ensure your information is up-to-date, from email addresses to operating hours, and set a course towards garnering glowing Google reviews. 🔥 Hot Tip: Lean towards Google reviews over Facebook. They're not just more visible; they're trusted by consumers navigating their buying journey. Join us as we navigate the nuanced world of business reputation, offering actionable insights to elevate your brand's online presence and customer perception. Because in the digital age, reputation is everything! #BusinessReputation #OnlinePresence #CustomerFeedback #ActionableInsights
S13 E139 · Fri, February 16, 2024
How does affiliate marketing work within B2B SaaS?
In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights. Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing. The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing. For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate. Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform. About Joran Joran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus. We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term. What is the biggest challenge Joran is trying to help people overcome right now? How to leverage someone else its network to grow your own SaaS. I also run my own podcast ( https://www.getreditus.com/saas-podcast/ ) where I leverage other peoples network as well, to become a thought leader & grow my own business. Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS compan
S13 E138 · Mon, January 15, 2024
Finding Balance and Standing Out: Birthday Reflections on Life, Business, and Success
Hey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past year, both in life and in business, that I believe could be valuable for you, my listeners. Firstly, I talked about the rapid changes in the business world and how it's perfectly normal to feel a loss of control. With advancements in technology and shifts in human behavior, especially post-COVID, it's crucial to focus on what we can control. In my business, we're honing in on three key areas: what we can control, what we do well, and what brings us the most satisfaction and value for our clients. Next, I emphasized the importance of standing out to your customers. In a world full of similar services and products, the key differentiator is how you make your customers feel. From the first interaction on your website to the ongoing communication, it's vital to ensure your messaging is unique and resonates with your audience. Remember, over-communication is rarely a problem in a commodity-driven market. I also stressed the significance of having robust internal systems and processes. These systems should consistently deliver a great experience to your customers. However, it's equally important to get your team's buy-in for these processes. If a team member isn't on board, tough decisions might be necessary for the greater good of the business. Shifting gears to personal insights, I shared the importance of disconnecting from work. This past holiday season, I took a complete break for the first time in over 20 years, and the benefits were immense. It's crucial for entrepreneurs and business owners to find time to disconnect and be present with their loved ones. Finding your joy zone is another critical aspect. Identify what you truly love doing and make time for it. This could be a hobby, spending time with family, or just exploring new places. It's all about balancing work and personal life. Lastly, nurturing relationships is key. Whether it's with family, friends, or colleagues, maintaining strong relationships is vital for personal growth and happiness. It's easy to get caught up in work, but remember, those who care about you are just as important. As I celebrate my birthday, I want to express my gratitude for all of you who tune into this podcast. It's been a journey filled with growth and evolution, and I'm thrilled to share these insights with you. Whether you're here for business advice or life lessons, I hope this episode provides you with some valuable takeaways. So, as we navigate the complexities of business and life, let's remember to focus on what we can control, make our customers feel valued, implement effective systems, disconnect when needed, find our joy, and nurture our relati
S13 E137 · Fri, December 01, 2023
Transforming Customer Experience: The Intwinely Approach
In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success stories that highlight the value of investing in CX. If you're looking to boost your ROI and bottom line by optimizing your customer experience, this episode is a must-listen.
S13 E136 · Wed, November 22, 2023
Navigating Black Friday for Small Businesses
Key Points Discussed: Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers. Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items. Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes. Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price. Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday. Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies. Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins. Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts. Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season. Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period. Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings. Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.
S13 E135 · Mon, November 06, 2023
Resignation - The Power To Release
Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceived step back in business, drawing an analogy with a slingshot aiming to project forward. The host, finally, encourages listeners to identify if there's anything in their business or professional life holding them back and to consider whether a resignation is necessary for future growth. 00:00 Introduction and Personal Experience 00:58 Recognizing the Need for Change 01:16 Balancing Financial Stability and Personal Growth 02:03 The Decision to Resign and Its Implications 04:10 The Benefits of Letting Go 05:31 Visualizing the Process of Change 07:07 The Importance of Alignment in Business 07:59 Closing Thoughts and Encouragement
S13 E134 · Tue, October 24, 2023
Unleashing the Power of Feeling in Business Relationships
Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections. Memory Lane: Shaun encourages listeners to embark on a nostalgic journey back to childhood to unearth feelings associated with cherished memories. He uncovers how tapping into such emotions can unlock a new dimension in business interactions. A Personal Anecdote: Shaun shares a personal banking journey, illustrating how the human touch, warmth, and a sense of value can profoundly influence business decisions and loyalty. More Than Transactions: Breaking free from the confinements of mere transactions, Shaun unravels the art of cultivating relationships enriched with understanding, value, and emotional resonance. Opportunities for Transformation: Explore the immense opportunities that lie in reimagining business landscapes. Discover how infusing feelings into business interactions can nurture relationships, foster loyalty, and create lasting impacts. A Journey of Impact: Join Shaun as he invites listeners on a transformative journey – to embrace the power of feelings in business, turning each interaction into a canvas painted with warmth, value, and genuine care. Key Takeaways: Discover the transformative power of feelings in shaping meaningful business relationships. Learn through Shaun’s personal experiences, unraveling the significance of the human touch and warmth in business interactions. Dive into insights on how focusing on feelings can turn transactions into treasured relationships and business interactions into memorable experiences. Be inspired to redefine your business approach, focusing on the feelings evoked in each interaction, fostering an environment of value, warmth, and understanding.
S13 E133 · Fri, September 29, 2023
Combatting Wordpress Security With WPLifeline
In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website) Learn more at: https://wplifeline.com/blue-cow-marketing/
S13 E132 · Fri, September 22, 2023
How Jeanne Went From Debt To Multi Millions With Organic Conversations
Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her pivot to the digital realm. Through her narrative, Jeanne demonstrates that success, even in its grandest forms, can be achieved without resorting to questionable tactics. Dive in to hear her captivating journey, rich insights, and invaluable lessons that could redefine your entrepreneurial pathway. Time Stamps: [00:01:22] Journey from debt to prosperity. [00:04:09] Navigating age and thoughts on retirement. [00:07:43] Decisions from the heart. [00:11:33] Securing the first client authentically. [00:13:12] Encountering anxiety on a road trip. [00:16:31] Crafting an enticing offer. [00:19:29] The tandem of health and wealth. [00:23:32] Heart-driven sales approach. [00:26:41] A year-long building phase. Deep Dive: Jeanne paints a vivid picture of a time marked by emotional turmoil, where they grappled with depression and the weight of financial adversity. But instead of succumbing, Jeanne resolved to take actionable steps, realizing that mere mindset transformation wouldn't suffice; tangible action was paramount. Adopting a "beastly" and "gritty" stance, Jeanne faced challenges with unwavering resolve. The crux of their message revolves around the pivotal choice everyone faces: to endure the adversity of failure or to embrace the challenge of relentless pursuit. In a subsequent segment, Jeanne accentuates the pivotal role of mindset in the journey to success. Drawing from personal experiences, they shed light on the interplay between action and mindset evolution. Jeanne candidly speaks about their morning rituals aimed at visualizing success, reinforcing that while challenges are inevitable, it's the chosen path that ultimately shapes outcomes. Further enriching the conversation, Jeanne opines that genuine success is an amalgamation of mindset, emotional intelligence, and adept strategy. Recognizing potential gaps, they have curated a comprehensive program designed with specialists in varied domains. Their team includes an adept content and copy coach with a rich background from Universal Studios, a transformative mindset coach with healing abilities, and a sales coach who advocates for authentic, heart-centric sales techniques. Through their program, Jeanne seeks to holistically address the barriers to success, emphasizing that true progress isn't just about doing the work but also discerning and addressing the underlying challenges that impede growth. Join us for this illuminating episode and uncover the secrets to Jeanne Omlor's monumental success. Your entrepreneurial j
S13 E131 · Thu, September 14, 2023
Episode 131: Pivoting, Focusing, and Building Relationships for Business Success
In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasizes the importance of authenticity and building strong relationships for getting referrals. He also shares his thoughts on the pitfalls of offering multiple services and the importance of focusing on your core business to better serve your clients. Finally, the host shares insights from a previous episode and his experience with the Blackstar Wealth value builder program, encouraging listeners to reassess their business strategies and leverage their time and effort for a more effective business.
S12 E129 · Fri, September 01, 2023
Balancing Automation with Human Touch (Part 6 of 6)
In this episode, we explore the dynamic relationship between automation and personal touch in the customer journey. We dive into the significance of finding the right balance between the two to create exceptional customer experiences. Join us as we discuss real-life examples and strategies that highlight the importance of leveraging automation while preserving the human connection. Whether you’re a business owner or a customer, this episode will shed light on how the integration of automation and personal touch can enhance satisfaction, loyalty, and overall success.
S13 E130 · Fri, September 01, 2023
How To Double Your Prices In 20 Minutes
Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.” While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, which is rooted in science rather than vague concepts. During the episode, Monica guides listeners through an exercise designed to help overcome the fear and discomfort associated with raising prices. This exercise addresses the internal resistance that often holds entrepreneurs back from charging what they’re truly worth. Tune in to discover the practical steps and mindset shifts that can help you confidently double your prices in just 20 minutes. Don’t miss this enlightening conversation that could transform your perspective on pricing and unlock your financial potential.
S12 E128 · Fri, September 01, 2023
Personalizing The Experience (Part 5 of 6)
In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups. Discover how tailoring experiences can enhance customer satisfaction, loyalty, and ultimately, business growth. Our expert guests share practical tips and real-life examples that showcase the transformative effects of personalization. Tune in to learn how you can create unforgettable experiences by harnessing the power of personalization.
S12 E127 · Fri, September 01, 2023
Designing Automated Responses (Part 4 of 6)
In this episode of “Designing Automated Responses,” we delve into the fascinating world of automating responses in the customer journey. Join us as we explore the power and impact of automated responses, and how they can enhance customer experiences. We also discuss the benefits of building a library of template responses that can be easily customized and used to efficiently address customer inquiries. Tune in to discover the secrets behind creating effective automated responses and streamlining your customer support process.
S12 E126 · Thu, August 24, 2023
Selecting The Right Automation Tools (Part 3 of 6)
In this podcast, we dive into the world of automation tools and how they can enhance the customer journey. Join us as we discuss the importance of choosing the right automation tools to streamline processes, improve efficiency, and create a seamless experience for your customers. We explore different types of automation tools, their features, and how they can be integrated into your existing systems. Whether you’re a business owner, marketer, or customer service professional, this podcast will provide valuable insights on selecting the perfect automation tools for your organization. Tune in and learn how to optimize your customer journey with the power of automation.
S12 E125 · Tue, August 22, 2023
Recognizing Touchpoints & Interactions In The Customer Journey (Part 2 of 6)
Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial awareness to the final purchase decision, we’ll embark on this exploration together, unveiling key insights and strategies to enhance your customer interactions. Let’s unravel the mysteries of customer engagement and build a stronger connection between your brand and your audience. Tune in now and join us on this captivating adventure!
S12 E124 · Fri, August 11, 2023
Understanding Your Customer & Their Journey (Part 1 of 6)
In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the first part of a compelling six-part series. Stay tuned for next week’s episode, where we explore the topic of recognizing touchpoints and interactions along the customer journey.
S12 E123 · Wed, August 02, 2023
The Sequence That Started It All
12 years ago I signed up for Infusionsoft as a customer and built a single nurture sequence. That doubled my business in the first year. Fast forward to today and I'm now helping clients do the same thing. In this episode, I explain the mindset you need to achieve this and the dedication it takes to make it happen.
S12 E122 · Thu, July 20, 2023
Demystifying AI: Understanding its Potential Benefits for Business Owners
While AI has been around for a while, it has recently gained significant attention in mainstream media and among marketers and business owners. Shaun believes that many people view AI as complicated and unimaginable for business owners, but he emphasizes that AI can be manageable, comparing it to another team member or hired person. Shaun discusses how AI can assist with tasks such as writing copy and improving content, particularly through a main AI terminology called chat GBT. However, it's important to note that the AI's performance relies on the quality of the content it has access to, and its knowledge is limited to learnings up until 2019. To address this limitation, plugins are available to enable referencing the internet. Nevertheless, the AI cannot differentiate between good and bad content, potentially leading to inaccurate or unreliable information. Thus, it is crucial for users to review all information provided by the AI for accuracy. Shaun emphasizes the importance of creating initial content in various formats, such as writing, videos, or podcasts. He mentions the existence of tools that can help reach a larger audience by repurposing content. Specifically, he refers to a tool that can transcribe and analyze full podcast episodes, providing timestamps and keywords. This tool can also be used for creating YouTube videos. Furthermore, Shaun discusses another tool that provides TikTok scripts for Instagram reels, LinkedIn posts, emails, and follow-up discussion questions. While acknowledging that this tool makes a big promise, Shaun believes it has done a pretty good job so far. Without this tool, creating all that content would have taken a considerable amount of time. However, he emphasizes the importance of reviewing the generated content to ensure it aligns with the intended message. Shaun found a powerful feature in a video tool that allows him to click on it and watch it back. Below the video, there is functionality that provides next action steps, enhancing productivity through AI. During meetings, this tool itemizes tasks and assignments in bullet points, with the responsible party and task description. Although AI has the ability to generate images, Shaun acknowledges that its current performance in this area is only satisfactory. He encourages business owners to approach AI with an open mind and excitement, promising that matching the right tool with a task will yield significant benefits. Shaun offers to discuss AI further via email at hello@bluecowmarketing.com, providing an opportunity for listeners to explore the topic in more depth. He also mentions a tool that uses AI to transcribe and cut uploaded videos into different reels for various platforms. This tool also provides descriptions, keywords, and hashtags for the videos. However, Shaun finds the editing capabilities of this tool unsatisfactory and plans to stop using it in the future, anticipating the release of a better altern
S12 E121 · Fri, July 07, 2023
Unleash the Power of Backlinks: Secrets to Skyrocket Your SEO Ranking!
In this podcast episode, the host discusses the importance of backlinks for online visibility and search engine optimization (SEO). The term 'backlink' is explained as a link from another website pointing to your website. The host highlights the importance of quality over quantity in backlinks, explaining that having numerous low-quality or spammy backlinks can negatively affect your online reputation. Ways to gain high-quality backlinks are explored, such as listing on directories, guest appearances on podcasts, and writing guest blogs. The host advises against buying backlinks, as these are often low-quality and can harm your online reputation. The concept of 'disavowing' backlinks is introduced. This refers to telling Google to ignore certain low-quality backlinks that might be damaging your website's reputation. The host discusses a tool that his agency offers to help clients see and rank their backlinks by domain quality. The host also emphasizes the importance of diversifying the sources of backlinks, suggesting to be featured in different types of sources like blog posts, industry directories, social media platforms, and news media sites. He further underlines the significance of relevance in backlinks - it's vital that the industry and the niche of the websites where you are being listed are relevant to your audience. Lastly, listeners are encouraged to use the free SEO assessment tool available on the host's website, which provides information on their SEO ranking and the number of backlinks they have, among other details. https://www.bluecowmarketing.ca
S12 E120 · Thu, June 29, 2023
How To Increase The Value Of Your Business
Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or simply want to maximize its worth, this episode is a must-listen. Wendy dives deep into strategies and actionable tips that can help you enhance your business value. From identifying key factors that could be holding you back to implementing effective growth strategies, Wendy’s insights are invaluable for any business owner looking to increase their company’s worth. Through engaging discussions and practical examples, we explore various areas that contribute to the overall value of a business. We touch upon topics such as financial performance, customer base, intellectual property, operational efficiency, and more. Wendy’s wealth of knowledge allows us to uncover potential blind spots and untapped opportunities that can significantly impact your business’s value. Tune in as we uncover proven techniques for increasing your business’s value and gain a competitive edge in today’s market. Whether you’re an aspiring entrepreneur or an established business owner, this episode offers valuable insights that can propel your venture toward greater success. Don’t miss out on this eye-opening conversation with Wendy Brookhouse as she reveals secrets on amplifying your business’s value. Start listening now and embark on a transformative journey toward increased profitability and success! Get your free Business Value Score at https://www.blackstarwealth.com/value Learn about the program at https://www.blackstarwealth.com/bva
S11 E119 · Fri, June 23, 2023
Labeling Unveiled: Streamlining Business Challenges with PaladinID
In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a specialized ink formulation to solve a client's unique labeling problem, highlighting their commitment to finding solutions. Dana also explains the use of labels in warehouse settings and the advancements in on-demand printing technology. Listeners interested in optimizing their labeling processes can schedule a free discovery call with PaladinID through their website. https://www.paladinid.com
S11 E118 · Tue, June 20, 2023
Making SEO Less Scary, More Fun with Andy Allen of HikeSEO
In this episode, we had the pleasure of sitting down with Andy Allen, the cofounder of HikeSEO, to discuss how their platform is empowering average business owners to conquer the world of SEO. As many entrepreneurs know, Search Engine Optimization (SEO) plays a crucial role in driving organic traffic to websites and improving online visibility. However, for the average business owner, navigating the complexities of SEO can be daunting and time-consuming. Andy shares insightful strategies and tips on how HikeSEO simplifies the SEO process and makes it accessible to businesses of all sizes. From keyword research to content optimization, their platform provides step-by-step guidance and actionable recommendations tailored to each individual business’s needs. Join us as we delve into the core features that set HikeSEO apart from other SEO tools. We explore its user-friendly interface, intelligent automation capabilities, and comprehensive reporting system that enables business owners to track their progress effectively. Whether you’re a seasoned entrepreneur or just starting your online business journey, this episode offers valuable insights into how you can leverage HikeSEO’s expertise to boost your website’s search engine rankings and drive more organic traffic. Tune in now to discover how you too can make SEO more attainable for your business! Get a Free SEO Report at https://www.bluecowmarketing.ca/free-seo-report
S11 E117 · Mon, June 12, 2023
Shake The Snowglobe & Stand Out In Your Content
Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world. Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platforms. He understands the discomfort that arises when sharing opinions and putting oneself out there, but emphasizes the importance of embracing these challenges to amplify your content. Using the metaphor of shaking a snowglobe, Shaun illustrates how standing out from the competition requires shaking up the status quo. By stepping outside your comfort zone and offering unique perspectives, you can capture attention and cut through the noise. However, Shaun also addresses the vulnerabilities that come with standing out, including negative comments and opposition. Through real-life examples from his TikTok journey, Shaun shares how he has sparked discussions and attracted both support and criticism. He highlights the significance of creating content that adds value to your audience while being open to different viewpoints. Shaun provides practical strategies for handling negativity, such as responding with gratitude and avoiding unnecessary conflicts. Join us on "The Content Amplification Podcast" as we explore the power of shaking the snowglobe of content creation. Discover how you can confidently stand out, initiate meaningful conversations, and establish yourself as a thought leader in your industry. If you're ready to amplify your content and make a lasting impact, this episode is a must-listen. Tune in to "Shake The Snowglobe & Stand Out In Your Content" with Shaun Whynacht and get inspired to take your content creation to new heights. Let's explore the opportunities that lie outside your comfort zone and embrace the power of standing out in the digital realm.
S11 E116 · Fri, June 02, 2023
The NFT Revolution: Understanding NFTs for Creators Beyond the Speculation Market
In this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT is purely a financial instrument for speculating, but we explore how it is also a technology that can be used as “content”. As a creator, you’ll learn how to create your own NFTs and monetize your digital content through managing access and building a community around your brand. We also discuss the innovative concept of selling digital books as NFTs to increase their value and serve customers better. Whether you’re an entrepreneur looking to expand your business or simply curious about Web3 trends, this episode offers valuable insights on unlocking new opportunities in the digital landscape. Tune in now to gain insight into this fascinating topic! Get access to his NTF for Creators Course at: https://webpageurl.com/shaun
S11 E115 · Fri, May 19, 2023
The Human Advantage: Unleashing the Power of Story in Business
Welcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business," In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound impact of storytelling on business success. In a world where the focus often drifts toward productivity and efficiency, we tend to overlook the significance of human connection and engagement. However, Mark and Shaun firmly believe that the power of storytelling has the potential to bridge this gap and unlock a new level of business growth. Together, they explore the various aspects of storytelling and how it applies to the corporate landscape. From captivating anecdotes to relatable narratives, stories have an incredible ability to captivate and engage both employees and clients. By incorporating storytelling techniques, leaders can create an environment where their teams feel connected, motivated, and inspired. But where does one begin the storytelling process in business? Join Shaun and Mark as they share practical tips and strategies for initiating storytelling initiatives within organizations. They discuss the importance of authenticity, finding the right narratives, and crafting compelling messages that resonate with the target audience. Download the Free Gift from Mark: https://master-storytelling.com/podcastgift/
S11 E114 · Fri, May 05, 2023
Keeping Them Coming Back: Mastering Client Retention for Your Business
In this episode, we dive into the world of client retention and explore effective strategies for keeping customers coming back to your business. We'll discuss the importance of building strong relationships with your clients, understanding their needs and preferences, and delivering exceptional customer service.
S11 E113 · Thu, April 20, 2023
There Is A Better Way To Market Now!
As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can leverage these changes to reach a wider audience. Additionally, Matt talks about the impact of artificial intelligence on marketing and how businesses can use AI technologies to optimize their marketing campaigns. Matt also drops a little-known fact about dinosaurs that will make you seem like an expert the next time you go to your in-laws for supper. Overall, this podcast episode is a must-listen for anyone looking to improve their digital marketing strategies. Matt's extensive knowledge and experience in the field make him an excellent resource for businesses looking to increase their online presence and revenue.
S11 E112 · Fri, April 14, 2023
Unleashing the Power of Your Message: A Podcast with Ashley de Tello
In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate about making complex topics accessible and enjoyable for everyone. Her team of exceptional writers and editors shares this passion, working tirelessly to help entrepreneurs and aspiring authors transform their ideas into engaging books and creative content. Key Takeaways: Discover why creating and publishing result-driven content requires a strategic approach, robust support, and well-defined systems. Learn why your message is the cornerstone of your brand and the consequences of neglecting it or entrusting it to unqualified freelancers. Uncover the true power of your message and how, with determination and discipline, it can become an invaluable asset that fuels your growth, solidifies your impact, and propels you forward. Gain practical insights on investing in your message to reap long-term dividends. Don't miss this enlightening conversation with publishing powerhouse Ashley de Tello. Tune in now to learn how to harness the power of your message and build an unshakeable foundation for your brand! https://www.facebook.com/deTelloPublishing detellopublishing.com https://www.instagram.com/detellopublishing/
S11 E111 · Fri, March 31, 2023
How To Effectively Use Paid Ads To Grow Your Business with The Ads Tutor
Are you looking for ways to boost your business growth? Are you considering paid advertising as a means to increase your reach and sales? Look no further! In this episode, we've got The Ads Tutor (Josh Lothman), a digital marketing expert with years of experience in helping businesses effectively use paid ads to achieve their goals. Join us as we dive deep into the world of paid advertising and learn the dos and don'ts of using paid ads to grow your business. The Ads Tutor will share valuable insights on targeting, budgeting, creating ad copy, and choosing the right platform for your business. You'll also discover how to measure the success of your paid ad campaigns and avoid common mistakes that many businesses make when trying to use paid ads. Whether you're a seasoned marketer or just getting started with paid advertising, this episode is packed with practical tips and strategies to help you take your business to the next level.
S11 E110 · Sat, March 25, 2023
Keeping the Crumbs from Falling with Chaos N Cookies'
As a mother do you feel like your household is chaotic? Do you feel like you're losing control? Heather Greco felt the same way. When a personal issue unfolded she was forced to face this challenge head on and develop systems and processes in her life to overcome them. Since then she has made this info a business and has helped mothers do the same in their lives. Her website: https://chaosncookies.com/ About Heather: Following the crumbs in the chaos is a full-time job as a Productivity Coach. As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is my main objective. After gaining 10+ years of experience as a Director of Marketing, helping build multiple 6 & 7-figure businesses for other women, I’ve created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress less when chaos ensues at home. For new biz owners, I also help simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. I have helped hundreds of women become more productive and self-sufficient in their homes and businesses, allowing them to reclaim control of the chaos. Resources mentioned in this episode: https://www.bluecowmarketing.ca/start https://www.bluecowmarketing.ca/ewebinar https://chaosncookies.com/shop/ https://chaosncookies.com/podcast/
S10 E109 · Thu, March 02, 2023
The Big 7 | 7 Day To Love Your New Clients
The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term. In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge opportunity to make my new member experience great.
S10 E108 · Sun, February 05, 2023
Will AI Content Take Over The World
Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and consumers? In this episode of Will AI Content Take Over The World , we will discuss the pros and cons of AI in marketing, explore the current state of AI content creation, and examine the future of this rapidly developing field. Tune in for an informative and thought-provoking conversation on the potential of AI to revolutionize the marketing world. JASPER - https://www.bluecowmarketing.ca/recommends/jasper/
S10 E107 · Mon, January 30, 2023
Stop Setting Off The BS Meter!
Consumers are very savvy these days when it comes to seeing through marketing BS. It's becoming harder and harder to get them to feel like you are being authentic. In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy used car salesman (sorry to all the sleezy used car salespeople...) Link to E-Webinar: https://www.ewebinar.com?via=shaunwhynacht Link to NiceJob: https://nicejob.grsm.io/ShaunWhynacht Link to Keap Demo: https://www.bluecowmarketing.ca/keapdemo
S10 E106 · Fri, January 13, 2023
Data Needs To Drive Your Decisions
When asked what should you focus on for 2023, my guest Dmitrii Kustov quickly said, "understanding your data". His Houston based marketing firm only works with clients who is willing to put data before feelings. We discussed that you should do in 2023, what to avoid and how this data can really make a big difference in your marketing this year. Check out his company at: https://www.regexseo.com/ Resources Mentioned In The Show: https://www.bluecowmarketing.ca/ewebinar https://www.bluecowmarketing.ca/keapdemo
S10 E105 · Fri, January 06, 2023
How I Keep Myself Organized
I found an amazing tool called Motion that has blown my mind this week in how it keeps me on task and I don't lose track of items I need to complete.
S10 E104 · Fri, December 16, 2022
Mayhem To Motivation
Wow, it's been almost a month since I had an episode to publish. Why? because I have been sick from Covid to the Flu and was really feeling down and out. Both physically and also with motivation. Then this week something happened within one of my client's Keap accounts that sparked some excitement back in me and turned my outlook around.
S10 E103 · Fri, November 25, 2022
Everything Amy & All Points In Between
In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years. From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating. During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs. To learn more go to https://www.everythingamy.ca
S10 E102 · Thu, October 27, 2022
How Do I Pitch My Free Webinar
You may be wondering how you pitch your free webinar. If that's the case, then this episode is for you. I will break down a concept called content staircasing that will help you understand where you might be going wrong in your podcast promotions.
S10 E101 · Thu, October 13, 2022
What Do Your Believe In? SANTA?
An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business. Do you truly believe that what you are putting out into the world is or can make a difference? Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others? In this episode we dive into your beliefs as well as how you should view the content that you are creating. Resources mentioned: https://youtube.com/bluecowmarketing https://www.bluecowmarketing.ca/tools https://www.blackstarwealth.com https://www.totalwealthaccelerator.com THIS EPISODE IS SPONSORED BY eWebinar: https://www.bluecowmarketing.ca/ewebinar
S10 E100 · Fri, September 30, 2022
How To "Get Jiggy" & "Fly" With Your Email Newsletters
The biggest breakdown that happens in the growing of an email list is....THE EMAILS. Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing. You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?" Well in fact you didn't do that...you did nothing. Let's change that right now and spend the next 23 minutes listening to what the "Fresh Princess of Email" can teach you about creating emails that convert to sales. Get her offer here: https://lizwilcox.samcart.com/products/20-min-newsletters-homepage/
S9 E99 · Fri, September 23, 2022
SEO is dead....
The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you? Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show. Resources mentioned in the show. Our sponsor: EWebinar - https://www.ewebinar.com Our Tools https://www.bluecowmarketing.ca/tools
S9 E98 · Fri, September 16, 2022
How Supply & Demand Of Your Time Can Kill Your Business (Real Example Inside)
This unfortunately is a common thing when it comes to growing a business. You start out with a ton of time, energy, and drive. You provide amazing work and you get more clients. Then you max out your time. So you bring on someone else (most times quickly) and they don't provide the same level of service. So you start to get unhappy clients. You are too busy to fix the issue so you continue on and it gets worse and worse. What went wrong? Well the problem, in this case, is you didn't set yourself up for scaling and growth and document the proper things to allow for bringing on someone else. In this episode, I share with you a real-life example I just experienced in my personal life today about this. Resources mentioned in this show: https://www.youtube.com/bluecowmarketing https://www.motionarray.com https://www.bluecowmarketing.ca/ewebinar
S9 E97 · Mon, September 05, 2022
How To Pick The Perfect Guest
In this episode, I'm going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking. We also talk about a cool tool called "Rabbit Loader" Find more tools at https://www.bluecowmarketing.ca/tools
S9 E96 · Sat, August 27, 2022
When Should You Use Your Brand To Support Social Opinions?
If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist. This is a huge movement and a few Canadian brands have jumped on board for support. I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.
S9 E95 · Thu, August 04, 2022
What If You Shifted Your Focus A Little
In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business. Also the importance of doing something you're still passionate about. This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools
S9 E94 · Fri, July 22, 2022
Here's A Better Way To Use Google Analytics
For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You're only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data. Free Toolkit: https://MeasurementMarketing.io/amplify Our Tools: https://www.bluecowmarketing.ca/tools E-Webinar https://www.bluecowmarketing.ca/ewebinar
S9 E93 · Fri, July 15, 2022
Shifting Your Advertising Mindset
I find that many business owners who are beginning advertising online focus on building the ad for the platform and then think about what they can promote vs what they need to promote and how will that fit on the platform. Links Mentioned In The Show https://www.bluecowmarketing.ca/tools/ https://www.bluecowmarketing.ca/ewebinar
S9 E92 · Fri, July 08, 2022
The Power Of Self-Publishing
Today's guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years. He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand. Learn more from him at https://www.tylerhayden.com Learn more about eWebinar at https://www.bluecowmarketing.ca/ewebinar
S9 E91 · Fri, June 24, 2022
Stop Making Content Creation Complex
The overwhelm small business owners face when it comes to creating content for their business on social media is a real struggle. We are going to explain in the next 33 minutes that it doesn't have to be that way. Hannah Acosta from Ugly Mug Marketing is here to break down what you really need to focus on to show up consistently without being a prisoner to the platform. Learn More At: https://www.uglymugmarketing.com/ Watch Hannah's Webinar Replay - https://www.facebook.com/watch/live/?ref=watch_permalink&v=761957034834075 This podcast is sponsored by: https://ewebinar.com/bluecowmarketing?via=shaunwhynacht
S9 E90 · Fri, June 17, 2022
How Trust Can Make Or Break Your Business
Trust plays a major role in how your prospects see your brand and business. It's very easy to lose trust in your market by doing little things you probably aren't aware are hurting you. In this episode, we dive into what you can do to build trust and a stronger relationship with your audience. This podcast is sponsored by: eWebinar https://www.ewebinar.com/?via=shaunwhynacht
S8 E89 · Fri, June 10, 2022
Episode 089 - Building teams that perform. Every. single. time
Erika Zeigyte is the founder of Prosana, a consulting and recruitment firm that helps marketing and e-commerce brands find remote team members as well as build foundational systems for their business. https://theprosana.com/ https://www.linkedin.com/in/erika-zeigyte-7a9446122/
S8 E88 · Fri, June 03, 2022
Episode 088 - Say Goodbye To Zoom Fatigue
eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the other way around, and that the way to achieve this is by intentionally designing one’s life. This belief was born in part from the soul-crushing experience Melissa endured giving the same webinar over and over again while onboarding and training customers for her previous SaaS company. She wanted to free others from the same trap by giving them a way to automate their repetitive webinars, so they could get their time back and spend it doing something else they value more instead of being tied to Zoom all the time. Resources Mentioned https://www.ewebinar.com/?via=shaunwhynacht https://www.descript.com/
S8 E87 · Fri, May 27, 2022
Episode 087 - Why outsourced B2B content creation is required
Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency. He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications.
S8 E86 · Fri, May 20, 2022
Episode 086 - All Stuff SEO To Get You More Free Traffic
What is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO. Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Get his free masterclass: https://seooptimizers.com/gift/
S8 E85 · Fri, May 13, 2022
Episode 085 - How Digital Products Can Grow Your Business Easily
In this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what's holding you back from growing your bottom line without them. Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/ Check out CreatorU : https://shaunwhynacht.com/recommends/samcart-creatoru/ =================== This podcast is sponsored by eWebinar | Designed for customer success and marketing teams, eWebinar delivers the perfect webinar again and again, without you there. Learn More: https://www.ewebinar.com?via=shaunwhynacht
S8 E84 · Sun, May 01, 2022
Episode 084 - The Email Learning From A Recent Client Launch
Last week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.
S8 E83 · Fri, April 22, 2022
Episode 083 - My Pet Peeves
In today's episode, there are 3 things that I come up against weekly that are pet peeves. You may either know of some of these, or you do some of these in your business.
S8 E82 · Fri, April 15, 2022
Episode 082 - Goodbye Newsletter, Hello Audience
About my guest: Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter. https://www.meerakothand.com/ IG: https://www.instagram.com/meerakothand/?hl=en FB: https://www.facebook.com/meerakothand/
S8 E81 · Fri, April 01, 2022
Episode 81 - Your Prospects Footprints
Do you really know what the first footstep your prospects need to make to begin your sales journey? Many don't and that's where one of the biggest improvements in your business can come from.
S8 E80 · Fri, March 25, 2022
Episode 080 - Consistency Is Key
Consistency is key to everything you do in life. Buy why don't we do that with our content? We should. Our guest has taken this to a new level with emails. He sends out an email every single day to his list. https://www.andrewbryder.com
S7 E79 · Fri, March 18, 2022
Episode 079 - Money Makes Your Business Go Round
Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success. Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content. Take the diagnostic that Wendy speaks about at https://www.totalwealthscore.com
S7 E78 · Fri, March 11, 2022
Episode 078 - There's No Excuse For Not Understanding What Your Audience Wants
There is not excuse these days for not understanding what your audience wants. Today's guest is Mike Maynard, founder of NapierB2B . Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.
S7 E77 · Fri, March 04, 2022
Episode 077 - NFA Money Mindset
Dr. Amanda Barrientez - known as "The Money Healer" - is the founder of NFA - No F^%$ing Around - Money, the host of the NFA Money YouTube Channel, the creator of The Money Blocks Profile™, and has been featured on over 100 podcasts. Dr. Amanda’s 3-step NFA Money Formula™ gives entrepreneurs the roadmap to confidently attract easier money into their business. After going from food stamps to building a 6-figure business fast, she’s been on a quest to teach entrepreneurs how to uplevel their money mindset so they can make easier money with way less stress. Start here with her Money Blocks Profile™: www.MoneyBlocksProfile.com
S7 E76 · Fri, February 25, 2022
Episode 076 - Protect Your Assets
The world is under attack!!! The Russians are coming. Well, we hope not but it's a realistic concern. In this episode, I speak about how you can secure your online accounts to minimize your security risk. I mention Sucuri Two Factor Authentication SSL (Security Certificates) LastPass
S7 E75 · Fri, February 18, 2022
Episode 075 - Marketing Emails Proven to Increase Sales
These days, there are almost too many tools and ways to market your business. Finding out what actually works to grow your customer base, automate as much as possible, and spend more time doing what you love (in your job or life) is critical. Kelsey Johnson is the product marketing manager at AWeber, which offers email marketing, landing pages, and automation. Kelsey is a self-proclaimed technology nerd who loves finding easy ways to help businesses sell more with the right marketing. Grab a free account at: https://www.aweber.com/
S7 E74 · Fri, February 11, 2022
Episode 074 - Work Less + Make More with Podcasts
Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, a agency that helps entrepreneurs elevate their visibility + influence as a podcast guest, so they can scale their business without becoming a full time marketer.
S7 E73 · Fri, February 04, 2022
Episode 073 - Keep It Simple Stupid
Stop overcomplicating the work you do. The more steps you add to your process, the harder it is for your audience to understand. This causes them to have comprehension burnout.
S7 E72 · Fri, January 28, 2022
Episode 072 - How A Mastermind Can Change Your Business
You've heard the word mastermind before I'm sure. However, do you really know what that means? What can it do for you personally and professionally and also could it help you generate more to your bottomline. This episode I have Liz Scully as my guest. She is a mastermind of masterminds and is EXTREMELY passionate on the topic. If you want to learn more about how to develop your own mastermind, she has set us up with our own page for her program at https://www.rethinkcentral.com/bluecow
S7 E71 · Fri, January 21, 2022
Episode 071 - It's Time To Express Yourself
In 1989 Madonna released her single "express yourself". Here in 2022, it's time for you to do the same in how you present your message online. Here is then link to the video I mentioned in the show: https://www.youtube.com/watch?v=d2wrsgEMXro
S7 E70 · Fri, January 14, 2022
Episode 070 - The Plan To Promote Your Content
You've created an amazing piece of content, now what? How do you get the most reach out of it? In this episode, I speak about a video by Ross Simmonds where he shares what you should be doing with your content to promote it. Get the checklist at https://www.bluecowmarketing.ca/contentchecklist
S7 E69 · Fri, January 07, 2022
Episode 069 - Quality Is The New King With Content
You've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king. James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. James and I had a great conversation about this very topic on today's episode.
S6 E68 · Fri, December 31, 2021
Episode 068 - The 2022 Trends You Need To Know
This is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.
S6 E67 · Fri, December 24, 2021
Episode 067 - The Top Free Tools For Your Business
This is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.
S6 E66 · Fri, December 17, 2021
Episode 066 - Personal Productivity & Time Management Examples
Just because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity. Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end. Learn more here: https://www.bluecowmarketing.ca/learn/
S3 E65 · Fri, December 10, 2021
Episode 065 - How To Develop A Sales Process
Simply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer. We had a great discussion about how you can develop your own sales process and what to include. More great articles here: https://www.bluecowmarketing.ca/learn/
S6 E64 · Fri, December 03, 2021
Episode 064 - How To Use Youtube To Increase Sales
Youtube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience. In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business. Find more helpful articles at https://bluecowmarketing.ca/learn
S6 E63 · Fri, November 26, 2021
Episode 063 - How To Use Instagram To Increase Sales
You have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO. In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.
S6 E62 · Fri, November 19, 2021
Episode 062 - Chatbots vs Live Chat
People are impatient and they want information immediately If that's an answer to their questions about a product or service, or a tech support request. The use of Chatbots & Live Chat has been increasingly popular in small business. This episode we look at these two topics.
S6 E61 · Fri, November 12, 2021
Episode 061 - How To Sell a Product In The Present Day
Selling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase. In this episode, we speak exactly about this topic.
S6 E60 · Thu, November 04, 2021
Episode 60 - Educate With Your Content
It's important that you educate your audience with the content they consume. This episode will help make sure you're doing it right! We discuss the challenges most people face when coming up with content or their marketing.
S5 E59 · Fri, October 29, 2021
Episode 059 - Overcome The Common Sales Objections
If you've been on a sales call with a prospect for any amount of time, you know that they will have objections. In this episode, we look at the most common objections and how to overcome them.
S5 E58 · Fri, October 22, 2021
Episode 058 - Does Printed Marketing Material Still Make Sense?
Is print dead? We discuss the pros and cons of using printed material and advertising in your business.
S5 E57 · Fri, October 15, 2021
Episode 057 - The Art Of Getting Stuff Done
What are you waiting for? Get your sh*t together, and get to work. Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you! 1) Write down your goals and work on them every day, no matter what! 2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due. 3) Reward yourself after accomplishing something big with something small (like taking five minutes off or treating yourself to coffee).
S5 E56 · Fri, October 08, 2021
Episode 056 - Minimal Viable Product
When developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want. In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.
S5 E55 · Wed, September 29, 2021
Episode 055 - Your Response Time Impact
The time it takes you to respond to an inquiry to your business could very well be one of the biggest reasons your business is not growing. In this episode, we talk about the importance of response times.
S5 E54 · Fri, September 24, 2021
Episode 054 - Cure The Cancer Of Two-Minute Tasks
A business is infected with the cancer of 2-minute tasks whenever a business owner finds themselves thinking, or saying: “I’ll do that. It’ll only take 2 minutes.” The topic "Cure the cancer of two-minute tasks" will help business owners minimize the cancer of 2-minute tasks and give their business a fighting chance against it spreading. Check out Macanta at https://macantacrm.com/ Peter's Book: https://www.amazon.ca/Barefoot-Business-Systems-Attract-Customers/dp/1781332584
S5 E53 · Fri, September 17, 2021
Episode 053 - Use The AIDA Framework In Your Business
The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing. We talk in-depth about this in this episode.
S5 E52 · Fri, September 10, 2021
Episode 052 - How To Get & Manage Reviews
Your business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one? This episode is all about this very important topic.
S5 E51 · Fri, September 03, 2021
Episode 051 - When To Fire A Client
Let's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this. All too often, people wait too long to end that relationship, sometimes never at all. In this episode, we talk about understanding the red flags and when should you fire your client?
S5 E50 · Fri, August 27, 2021
Episode 50 - Delegation Is Important
Delegation is a task that will be helpful in you being able to streamline and scale your business. In this episode, we talk about this and how you can implement it.
S1 E48 · Fri, August 27, 2021
Episode 048 - The Mistakes You May Be Making
There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business. In this episode, we talk about those in detail. To learn more about automating your business go to https://www.bluecowmarketing.ca/automate
S4 E49 · Fri, August 27, 2021
Episode 049 - Now Is The Time To Plan Your Holiday Promotions
Summer is just about over and it's now time to begin to think about December. Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress. In this episode we talk about this very topic. To automate your business go to: https://www.bluecowmarketing.ca/automate
S4 E47 · Mon, August 16, 2021
Episode 047 - Other People's Content (OPC)
It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep dive into your YouTube channel. In this episode we talk about how to use OPC (Other People's Content) in your social calendar. Want an amazing tool to schedule your social media? Go to https://www.bluecowmarketing.ca/socialconnect
S4 E46 · Fri, August 13, 2021
Episode 046 - How To Stand Out In Business
You're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't) You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every day, so why would they care about yours? It's time for something different because those days when your company was thought of without any hesitation by everyone are over. It's time to stop being invisible and start making a statement - one way or another. In this episode, it's a topic that Jody and I are discussing. Want to get help with your business, go to https://www.bluecowmarketing.ca
S4 E45 · Sat, August 07, 2021
Episode 045 - It's All About Risk
You might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business. It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led them into poverty. Nowadays, we can't afford that anymore so it's up to each one of us as individuals to get out there and take some chances with our businesses or at least know how much risk we are taking before we do anything. Let me ask you: would you rather stay safe. To learn more about us, go to https://www.bluecowmarketing.ca
S4 E44 · Wed, July 28, 2021
Episode 044 - The Importance Of Followup
Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business. In this episode, we talk about how you should focus on follow up with your clients and prospects. https://www.bluecowmarketing.ca/automate/
S4 E43 · Wed, July 28, 2021
Episode 043 - Disorganization Will Kill You
Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects? This disorganization is killing your productivity and your bottom line.
S4 E42 · Fri, July 09, 2021
Episode 042 - What To Invest In Marketing
Are you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment? These are all very much great questions that are answered in this episode.
S4 E41 · Fri, July 02, 2021
Special Edition - Stop Ignoring Your Social Media
We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return. This is a BIG MISTAKE. You NEED to have a social presence. Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding
S3 E40 · Fri, July 02, 2021
Episode 040 - Ways To Scale Your Small Business
Scaling your small business doesn't have to be hard, it just needs to be smart. In this episode, Jody and Shaun speak about the important factors that play into scaling your business.
S3 E39 · Wed, June 30, 2021
Episode 039 - The Difficult Episode
We all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".
S3 E38 · Fri, June 18, 2021
Episode 038 - Failure Enthusiasts
Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure? This episode Jody & Shaun dive into how failure can shape the what you do in your business.
S3 E37 · Fri, June 18, 2021
Episode 037 - The faster you move, the more the money grooves
Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year. Learn more at: https://Allanmiles.com
S3 E36 · Fri, June 11, 2021
Episode 036 - Who You Gonna Call?...A Ghostwriter!
Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children. https://beyondbook.co/
S3 E35 · Fri, June 04, 2021
Episode 035 - Don't Fear Automation...It's Here To Help
There are many tasks you're doing in your business each and every day, week and month that can be automated. Once automated you will gain back that time to focus on more revenue-generating activities. Want to talk about getting automation to work for your business? Go to: https://www.bluecowmarketing.ca/automate
S3 E34 · Fri, May 28, 2021
Episode 034 - Whynacht Interview the Host
We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show. We flipped roles and Shaun was the guest as Jody asked all the questions. We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years. (There was also a bald joke in there too - Thanks Jody)
S3 E33 · Fri, May 21, 2021
Episode 033 - Your Vibe Is Your Tribe
In this episode, we speak about your vibe online, your reputation, and how to manage this reputation. About our Guest: Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well-known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations. Learn more at lamouriemedia.com
S3 E32 · Fri, May 14, 2021
Episode 032 - You Need Youtube In Your Business
In this episode, we explore the benefits of using Youtube in your marketing strategy and how it can really help you explore your potential. We talk about how to get started, what obstacles you're putting in your own way that are preventing you from getting started and growing confidence. We spoke about InVideo for editing your videos. Check them out at https://bluecow.link/inVideo
S3 E31 · Fri, May 07, 2021
Episode 031 - Overcoming Pandemic Challenges With Technology
With the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.
S2 E30 · Thu, April 29, 2021
Episode 030 - The Podcast About Podcasting with David Perez
David Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes. David currently lives in Colombia, in a city where summer lasts all year round. He’s the dad of two kids and considers himself a lifelong learner. https://audiencecoach.com/resources/
S2 E29 · Mon, March 01, 2021
Episode 029 - A Conversation with Haylee Kalani
Once Haylee found out becoming an astronaut involves a LOT of math... that's when she decided to move her love of curiosity & creativity in a different direction and found some missing links along the way... She found that too many mission-driven entrepreneurs feel frantic, unfocused, stuck, and find it hard to push through new hurdles in their life/business. They often aren't performing at their highest potential and struggle to reach & connect with their ideal community. That's where her unique set of gifts come in. Thinking big, solving problems, and getting creatively efficient has been Haylee's specialty since she was a kid, finding new ways to sneak candy at night, being the go-to, "help me", friend, while constantly in the pursuit of happiness... While growing up, taking on, and beating, Aplastic Anemia (a life-threatening autoimmune disease), she had the chance to experience life in a new light. The whole experience itself taught her to never settle for less & to live life as if there’s no tomorrow… So she sought out to follow her passion & use her unique gifts to help other mission-driven, talented bad*sses become the highest version of themselves so they can create more impact & innovation in the world. She turns entrepreneurs into out-of-the-box thinkers, high-performers, and adaptive players in this game we call life… So they can reach more of the right people & increase their income in the process. Learn more at: https://www.hkalaniconsulting.com/
S2 E28 · Fri, February 19, 2021
Episode 028 - Getting High Paying Clients with Johnson Emmanuel
Johnson Emmanuel is the founder of one of the fastest-growing digital marketing agency Havanzer, with clients from around the world. A company he took from a "one-man squad" to 50 person company. Africa.com refers to him as the "#1 marketing magician", and his clients ( & industry leaders) refer to him as the ‘marketing genius’. He is considered the #1 authority when it comes to engineering wildly profitable campaigns, strategies, and systems that attract affluent clients consistently. Johnson is the marketing expert other well-known marketing experts come to when they need help with their own marketing. His marketing strategies, systems & campaign generate well over a 100million dollars in revenue, yearly. for his clients, globally. He is the author of the best-selling book, DEEP POCKET CLIENTS, and has been featured on countless top-ranked, top-rated business & marketing shows, around the world. Johnson is not a marketer who talks marketing, he is actually a marketer who does marketing. Find Johnson at https://havanzer.com
S2 E27 · Fri, February 05, 2021
Episode 027 - Intuition - A Conversation with Sunil Godse
In business you make a lot of decisions, some of them turn out well and some do not. What is it about that Gut Feeling you may have had when you made a decision that didn't turn out positively. This is your intuition. Sunil Godse is an expert in this topic and is here on the show to help us understand how to trust the signals that will allow us to make the right decisions. Here is a link to his website: https://www.intuitionology.com/
S2 E26 · Tue, February 02, 2021
Episode 026 - Copy That!, a conversation with Carmine Mastropierro
On this episode, I'm joined with Carmine Mastropierro, a professional copywriter from Toronto Ontario. Carmine has written for Neil Patel, GQ, Forbes, and many more. We speak about what makes great copy, what you should look for when hiring a copywriter and also some tips along the way. Carmine can be found at www.carminemastropierro.com
S2 E25 · Thu, January 21, 2021
Episode 025 - A Conversation with Tina Margaris
Former Elite athlete with a high “play” factor - yup - I will play any sport.... Reinvented three times.... from practicing and teaching Podiatric medicine to high school PE teacher/coach to Health and Wellness Entrepreneur. Tina has taken her passion for being active and her willingness to not slow down and flip it into a business idea. https://www.instagram.com/tinamargaris/
S2 E24 · Wed, January 13, 2021
Episode 024 - A Conversation with Dustin Polyinnovator
He is an OmniContent creator, and the host of the Polymath PolyCast. Where he interviews multidisciplinary people. https://polyinnovator.space www.pod.co/polycast
S2 E23 · Wed, January 06, 2021
Episode 023 - A Conversation with Brenden Kumarasamy
Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world.
S2 E22 · Mon, November 23, 2020
Episode 022 - A Conversation with Gabe Peterson
Gabe is a real estate investor and two time podcast host at The Real Estate Investing Club and Pursuing Greatness podcasts. Located in Seattle he shares with us today lessons learned in marketing to get to where his is right now. Free Offer: Grab an eBook and free Real Estate Investing Bundle at https://www.therealestateinvestingclub.com/real-estate-wealth-book
S2 E21 · Mon, October 26, 2020
Episode 021 - Teaching An Old Dog New Tricks
Who ever said you can't teach an old dog new tricks has never met my client. This episode I'm going to share a story with you about a 60+ year old client of mine who took on the challenge of marketing herself with online video. Over the last several months I've seen huge transformation in quality and confidence just by following the small incremental steps I speak about in this show.
S1 E20 · Wed, October 07, 2020
Episode 020 - It's Time To Do Something For You
When we get busy in our lives and our business we tend to let the things that make the biggest impact to our development slip. We don't focus on learning new things every month to expand our minds, to gain new skills or to grow our business. This is something I started to do and have decided to go back to focusing on. What are you doing to better yourself?
S1 E19 · Wed, September 16, 2020
Episode 019 - NO! The Most Powerful Word Your Business Needs
When I learned how to say NO to the things I didn't feel excited about in business or the demands I was receiving from potential clients, I was then able to gain the FREEDOM I wanted out of being an entrepreneur.
S1 E18 · Fri, June 26, 2020
Episode 018 - The Comfort With Online
There are many things that are coming out of the Covid Crisis this year, one of them is the comfort and convenience that people are feeling with online ordering. This is a huge opportunity for you to look at your business differently and reinvent how you operate online.
S1 E17 · Wed, May 13, 2020
Episode 017 - The Multiple Digital Doors To Your Business
While your homepage is essential and great, it's not always the first impression people have of your website. What about all the other doors they can come through. In this episode we explore those and how you should take a look at the first impression you're making.
S1 E15 · Fri, April 10, 2020
Episode 015 - The Change To How We Meet
The Covid Crisis is causing alot of professionals to rethink how they meet with their clients. In this episode I want to talk about how that is and what you can do about it.
S1 E16 · Fri, April 10, 2020
Episode 016 - Have Faith In The Metrics
One of the shortcomings of running facebook ads without fully understanding the metrics is that you can't make informed decisions if you don't know what you're looking at, or don't know where to find that information.
S1 E14 · Fri, March 13, 2020
Episode 014 - Think about how consumers use your website
Society has been conditioned to consume content by scrolling (not clicking) and there are so many website out there that are not making that connection. You're missing out,
S1 E13 · Wed, February 26, 2020
Episode 013 - How To Build Trust In Your Conversion Funnel
Stop driving cold traffic right to your offer and expecting conversions, it's not going to happen. In this episode, I share a strategy to get better and more reliable offer conversion just by adding a few front layers to your content.
S1 E12 · Mon, February 03, 2020
Episode 012 - Be Consistent
If you're always trying to up your game and provide the most you can for clients, outdoing the previous client experience that's great. However, it needs to be consistent. Consistently trumps anything one off exceptional.
S1 E11 · Thu, January 30, 2020
Episode 011 - How Addition Can Help Your Marketing
The human brain has a part that becomes activated when it sees something externally that it considers a part of survival or reproduction. Positioning your products this way can cause your prospects to become more alert to you and help you make more sales.
S1 E10 · Mon, January 20, 2020
Episode 010 - What Microphone To Use
There are a lot of different microphones you could use when starting out, but not all of them are good for your application. In this episode, I'll give you a run down on what to think about when getting started.
S1 E9 · Tue, January 14, 2020
Episode 009 - Youtube Is Your Love Child
You need Youtube in your business life. The power it can bring to your content strategy is unreal and when you take these tips into consideration you will have a great lead generation tool.
S1 E8 · Wed, January 08, 2020
Episode 008 - You Don't Need Them
Going into a call with a prospect with the mindset that you need them in order to survive that month is a bad thing to do. You need to approach your calls differently in order to success. This episode I teach you about this important concept shift.
S1 E7 · Thu, January 02, 2020
Episode 007 - Let's talk about intimacy for a moment
There are 12 stages to intimacy and the way you work with leads to prospect to clients have a very close connection to these 12 stages. https://www.noblechoices.org/12-stages-of-intimacy/
S1 E6 · Mon, December 23, 2019
Episode 006 - How A Content Calendar Will Help You In 2020
You may have never used a content calendar before in your business? However you've committed to created new and more engaging content with your audience. So I want you to think more strategic and intentional about your content. That means what and when you will release it.
S1 E5 · Mon, December 16, 2019
Episode 005 - The Mistakes You're Making With Your Email
The shift in email marketing is real and what you need to focus on to grow your professional business needs to change in order to better leverage email. It's a secondary (would you like sprinkles on that ice cream) method of communication. I explain all that in this episode.
S1 E4 · Mon, December 09, 2019
Episode 004 - What are the different type of content you can leverage?
There are many different types of content to leverage in your professional business, but what are they? This episode I walk you through what I would consider to be the top content modalities you can use.
S1 E3 · Wed, December 04, 2019
Episode 003 - How To Find Your Content Ideas
Your content ideas are everywhere in your business. When you start to become aware to it and condition yourself to document them as they happen, you will have a never ending library of content to pull from when it comes time to make your next piece of awesome content.
S1 E2 · Sun, December 01, 2019
Episode 002 - Resetting Your Mindset
At the root of your ability to scale your business is your mind. The way you think about yourself, your business and what you have to offer others can be greatly increased by resetting your mindset each and every morning. This is something we aren't conditioned to do naturally as humans, but when it's practiced repeatedly you brain begins to take it as something that is normal. In this episode I challenge you to think differently about you, your business and your lifestyle. Take the time to listen to what I have to say and do the exercise I prescribe at the end.
S1 E1 · Thu, November 28, 2019
Episode 001 - What is Content Amplification
This episode is the welcome to the beginning of a journey together. We will be exploring content, how to leverage technology to make your content even more awesome, and most importantly how to amplify your reach while reducing the time needed to do that.
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