We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right.

Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo.

I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and sending targeted, relevant emails.

I did this presentation as a webinar for The Marketing Meetup, a community of 50,000 marketers last month. Hope you love it! :)

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